Siam Commercial Bank launches Investment Centers with TrakInvest Technology
Siam Commercial Bank, the oldest bank of Thailand, has partnered with TrakInvest for license and use of the TrakInvest technology across various initiatives of the bank in the region. This partnership demonstrates the confidence of a renowned banking group in the abilities of the TrakInvest product and team.
Siam Commercial Bank (SCBS) will be launching Investment Centers across the country through tie-ups with various universities to build on its vision of providing financial education to the millennial.
Using the certification courses available on the TrakInvest platform, users will be introduced to the basics of stock market investing. They will then, apply their learning’s by practically trading on the platform with virtual money not only in their home markets but also in international markets across the globe. The Investment Labs being set up across universities by SCBS will be the nodal point for administering such courses for interested students.
The first of these centers went live and operational at Bangkok last month.
The TrakInvest platform will also be used for marketing initiatives for customer lead generation by SCBS. SCBS will be using a white-labelled version of the TrakInvest platform developed keeping mind the local bank and language compliance standards. SCBS will hold competitions and pursue customer training initiatives to encourage retail participation in the financial markets. TrakInvest has already curated and hosted India’s first virtual stock market reality show – the TrakInvest show from Feb – Mar 2017. SCBS will curate a similar show for the Thai audience as a marketing campaign for the bank.